(Erica Ritz) PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.
The goat makes threatening hissing remarks to the woman like, “You shoulda gave me some more….I’m nasty,” and “Ya better not snitch on a player.”
She eventually runs away screaming “No!” over and and over after he warns: “I’m a get outta here and I’m a do [Dew?] you up…”